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[Edited to add: the marketing company have now taken down the promotional site leaving simply a banner ad for Dylan’s album. Boo! The intended joke was a mapping of Dick Hardt’s famous talk about identity onto the Bob Dylan video that inspired it. It was quite a good joke and it’s a shame that the marketing company have taken the site down.]
You may have seen the viral campaign promoting Bob Dylan’s new album. Here, for your amusement, is the obvious mashup:
(for the uninitiated here is the “original”)